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Pregled bibliografske jedinice broj: 60848

Managing of Communication Strategy


Juri, Božidar; Renko, Nataša
Managing of Communication Strategy // Informatologia, 33 (2000), 3-4; 181-186 (podatak o recenziji nije dostupan, prethodno priopćenje, ostalo)


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Naslov
Managing of Communication Strategy

Autori
Juri, Božidar ; Renko, Nataša

Izvornik
Informatologia (1330-0067) 33 (2000), 3-4; 181-186

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, ostalo

Ključne riječi
communication strategy management; exchange; promotional methods; promotional tools

Sažetak
The need and demand of consumers is the starting point of marketing discipline which presents not only an important organizational function but also the basic business philosophy of the modern companies of today. Marketing realizes the stimulation of trade by monitoring and satisfying the needs and demands of the consumers through manging the whole process from product making to its placing on the market.

Izvorni jezik
Engleski



POVEZANOST RADA


Profili:

Avatar Url Nataša Renko (autor)

Avatar Url Božidar Juri (autor)


Citiraj ovu publikaciju:

Juri, Božidar; Renko, Nataša
Managing of Communication Strategy // Informatologia, 33 (2000), 3-4; 181-186 (podatak o recenziji nije dostupan, prethodno priopćenje, ostalo)
Juri, B. & Renko, N. (2000) Managing of Communication Strategy. Informatologia, 33 (3-4), 181-186.
@article{article, author = {Juri, Bo\v{z}idar and Renko, Nata\v{s}a}, year = {2000}, pages = {181-186}, keywords = {communication strategy management, exchange, promotional methods, promotional tools}, journal = {Informatologia}, volume = {33}, number = {3-4}, issn = {1330-0067}, title = {Managing of Communication Strategy}, keyword = {communication strategy management, exchange, promotional methods, promotional tools} }
@article{article, author = {Juri, Bo\v{z}idar and Renko, Nata\v{s}a}, year = {2000}, pages = {181-186}, keywords = {communication strategy management, exchange, promotional methods, promotional tools}, journal = {Informatologia}, volume = {33}, number = {3-4}, issn = {1330-0067}, title = {Managing of Communication Strategy}, keyword = {communication strategy management, exchange, promotional methods, promotional tools} }

Časopis indeksira:


  • Scopus





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