Pregled bibliografske jedinice broj: 60848
Managing of Communication Strategy
Managing of Communication Strategy // Informatologia, 33 (2000), 3-4; 181-186 (podatak o recenziji nije dostupan, prethodno priopćenje, ostalo)
CROSBI ID: 60848 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Managing of Communication Strategy
Autori
Juri, Božidar ; Renko, Nataša
Izvornik
Informatologia (1330-0067) 33
(2000), 3-4;
181-186
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, ostalo
Ključne riječi
communication strategy management; exchange; promotional methods; promotional tools
Sažetak
The need and demand of consumers is the starting point of marketing discipline which presents not only an important organizational function but also the basic business philosophy of the modern companies of today. Marketing realizes the stimulation of trade by monitoring and satisfying the needs and demands of the consumers through manging the whole process from product making to its placing on the market.
Izvorni jezik
Engleski
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus