Naslov
Negotiating the Augmented Place: Everyday Media Geographies in Mediated Cities

Autori
Krajina, Zlatan

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
Media Geographies

Mjesto i datum
Napulj, Italija, 27.02.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
media; geography; city; space; place; screens

Sažetak
In this paper I offer empirical evidence, referring to daily rounds in mediated cities, which requires us to rethink claims that electronic representations of other spaces generate a placeless world. Respondents in my recent ethnographies of interaction with advertising screens and media facades at four public sites in London (UK) and Zadar (Croatia), suggest that moving through contemporary urban spaces requires not only developing new tactics of resistance (like looking away), but also acquiring intimate knowledge of screens as both local street furniture and global emblems of techno-progress. If the appearance of flickering surfaces in everyday spaces can signal a desired arrival of a „clean“ technology into a „scruffy“ neighbourhood, or a flattering version of „Piccadilly or Times Square screens“, daily interactions with urban screens refer to complex (site-specific) symbolic augmentations, rather than annihilations of place.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti, Sociologija, Etnologija i antropologija

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