Pregled bibliografske jedinice broj: 606344
Profiling market segments using knowledge discovering from databases
Profiling market segments using knowledge discovering from databases // MIPRO 2008 31st International Convention, Proceedings / Čišić, Dragan ; Hutinski, Željko ; Baranović, Mirta ; Mauher, Mladen ; Dragišić, Veljko (ur.).
Opatija: Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2008. str. 170-175 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 606344 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Profiling market segments using knowledge discovering from databases
Autori
Lešković, Darko ; Ciglar, Mario ; Štifanić, Siniša
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
MIPRO 2008 31st International Convention, Proceedings
/ Čišić, Dragan ; Hutinski, Željko ; Baranović, Mirta ; Mauher, Mladen ; Dragišić, Veljko - Opatija : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2008, 170-175
ISBN
978-953-233-040-3
Skup
MIPRO 2008 31st International Convention
Mjesto i datum
Opatija, Hrvatska, 26.05.2008. - 30.05.2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
multi dimensional dynamic micro segmentation; market segments; knowledge discovering; cluster analysis
Sažetak
The article describes an efficient segmentation method of business customers market in one of Croatian telecommunications operator. The model of multi dimensional dynamic micro segmentation of market was developed by using K-means cluster analysis method. Open issues in data processing and consolidation were also shown. Finally, an acceptable model of measurable, optimum sized, accessible, different and useable segments was submitted. Proposed segments fulfil all necessary criteria for improving the efficiency of the observed telecommunications operator.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
