Naslov
Growth models

Autori
Sokele, Mladen

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Quantitative Modelling in Marketing and Management

Urednik/ci
Moutinho, Luiz ; Huarng, Kun-Huang

Izdavač
World Scientific Publishing

Grad
London : Delhi

Godina
2012

Raspon stranica
475-486

ISBN
978-981-4407-71-7

Ključne riječi
S-shaped growth models; Quantitative forecasting; Explanatory model parameters

Sažetak
Growth models are widely used for time series data analysis and forecasting of a future growth which is important for optimal planning of resources, investments, revenue, marketing and sales. This Chapter deals with models for S-shaped bounded growth giving the overview of the most suitable ones for the first phase and later phases of product/service life cycle, methods for model parameters determination and measures for the forecasting accuracy. Presented models are mainly based on the logistic and Bass model adapted in a way to accept judgementally determined environmental variables and information from business operations as explanatory model parameters. Moreover, auxiliary parameters are introduced into models to enable adjusting the model to the specific practical requirements.

Izvorni jezik
Engleski

Znanstvena područja
Elektrotehnika

POVEZANOST RADA