Naslov
Importance of Distribution Channels - Marketing Channels - for National Economy

Autori
Segetlija, Zdenko ; Mesarić, Josip ; Dujak, Davor

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Marketing Challenges in New Economy

Urednik/ci
Križman Pavlović, Danijela ; Benazić, Dragan

Izdavač
Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli

Grad
Pula

Godina
2012

Raspon stranica
215-233

ISBN
978-953-7498-57-3-

Ključne riječi
distribution channels, value chain, vertical marketing systems,

Sažetak
The chapter starts from the importance of merchandise distribution and distribution channels and mutual relationships of the participants in them. Development of distribution channels based on the concentration processes and integration of functions is emphasized. In this context, the position of retail in distribution system is defined in terms of its business units and new elements in their design related to the application of certain business models. The authors try to give hints for finding ways to create new forms of distribution channels and retail business units in the respective national economies. The foundations for such considerations are the theoretical assumptions about the development of new forms of retail business units, as well as contemporary problems in the functioning of retail systems in individual countries. The basis for this development lies in new technological possibilities, i.e. opportunities offered by modern information technologies and new understanding of the connection between physical commodity processes. In this sense, modern vertical marketing systems, new business models and multi-channel retailing can be observed.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

Napomena
Rad je odnosi na Međunarodnu znanstvenu konferenciju, 22. Kongres CROMAR-a

POVEZANOST RADA