Pregled bibliografske jedinice broj: 601564
Perception of contemporary sales profession
Perception of contemporary sales profession // Proceedings of 3rd International Conference Vallis Aurea / Katalinić, Branko (ur.).
Beč : Požega: Veleučilište u Požegi ; DAAAM International Vienna, 2012. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 601564 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Perception of contemporary sales profession
Autori
Tomašević Lišanin, Marija ; Ozimec, Kristina ; Razum, Andrea
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of 3rd International Conference Vallis Aurea
/ Katalinić, Branko - Beč : Požega : Veleučilište u Požegi ; DAAAM International Vienna, 2012
Skup
3rd International Conference Vallis Aurea focus on: Regional Development
Mjesto i datum
Požega, Hrvatska, 05.10.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
sales; sales profession; marketing; perception; Croatia
Sažetak
Selling a product or service requires various personal skills and knowledge in order to create a value for the customer. Therefore every effort made to develop new skills and knowledge is a valuable investment. Everyone who wants to succeed in modern sales must constantly work on personal and professional development. The goal of this study was to get some insight into Croatian business students’ attitudes towards sales as a business function as well as skills and knowledge of modern salespeople. Our study tries to determine the which skills and knowledge students consider as the most important for the modern salesperson.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
