Naslov
Mobile web technologies and SMS in bread marketing

Autori
Dukić, Branimir ; Meler, Marcel ; Katić, Miroslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 6th International Congress "Flour-Bread '11" / Koceva Komlenić, Daliborka - Osijek : Prehrambeno tehnološki fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2012, 156-163

Skup
6th International Congress "Flour-Bread '11" & 8th Croatian Congress of Cereal tehnologists "Brašno- Kruh '11"

Mjesto i datum
Opatija, Hrvatska, 12.10.2011. - 14.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
bread marketing; SMS; Web; information society; mobile technologies; CRM

Sažetak
Information and communication technology (ICT) is one of the fastest-growing technologies in the world. It is also a driving force in global social transformations, pushing the world into a new era, the information age. Although social changes brought by the new age are noticeable on a daily basis, they often occur without any planning or organization, bringing about a certain future shock. Scientific research, especially in social sciences, is trying to understand the evolutionary processes and to find optimal models of using the technology potentials for improving the quality of life of humanity in general. Being a part of social sciences, marketing is in constant evolution and seeks optimal ways to satisfy customer needs that are at the centre of its interests. As a result, marketing has evolved into a new variety, marketing of relations, which is the origin of the new concept called Customer Relationship Management (CRM). There are also new marketing techniques applied in the new virtual world under the common notion of e-Marketing. On the other hand, natural sciences are evolving as well. Bread-making technology is constantly improving and finding new products that can satisfy consumer needs, taking into account his nutritional requirements. Consumer is thus the starting point in both marketing and bread-making technology, which indicates that these two disciplines need to interact in order to satisfy consumer needs in the best possible way. Mobile technologies, as the fastest growing ICT, especially the Web and SMS, should be used for this purpose so that consumer can be involved in the whole process, as it is his needs that drive marketing and bread technology.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA