Naslov
ANALYSIS OF THE IMPACT OF OPPORTUNITIES FOR CORPORATE UNIFORMS IN TOURIST ACCOMMODATION FACILITIES AND IN TOURIST DESTINATIONS

Autori
Novak, Ivan ; Šaravanja, Bosiljka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Book of Proceedings of the 6th International Textile, Clothing & Design Conference 2012 - Magic World of Textile / Dragčević, Zvonko ; Hursa Šajatović, Anica ; Vujasinović, Edita - Zagreb : Tekstilno-tehnološki fakultet Sveučilišta u Zagrebu, 2012, 656-661

Skup
6th International Textile, Clothing & Design Conference 2012 - Magic World of Textile

Mjesto i datum
Dubrovnik, Hrvatska, 07.10.2012. - 10.10.2012

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate uniform; tourist supply; marketing approach; impact of exclusively designed uniform; guest satisfaction

Sažetak
This paper is a logical follow-up of the paper “The Role of Corporative Dress Code in Touristic Supply“. The results of the analysis of survey questions from that paper show that there is some conceptual relationship between corporative dress code and quality of touristic supply, i.e. experts in the tourism industry consider as important corporative dress code for supply and demand of each accommodation facility. However, the results of the analysis of survey questions from this paper are not encouraging. They show that experts do not find any significant connection between corporate uniforms and guests' satisfaction and increase of accommodation price in touristic supply. So, the set-up hypothesis is not confirmed.

Izvorni jezik
Engleski

Znanstvena područja
Tekstilna tehnologija, Ekonomija

POVEZANOST RADA