Naslov
Tehnologija oglašavanja i načini uspostavljanja komunikacije s javnosti
(Advertising technology and ways of establishing communication with the public)

Autori
Pavlović, Eduard ; Vučić Peitl, Marija ; Peitl, Antun ; Jonovska, Suzana

Izvornik
Informatologia (1330-0067) 39 (2006), 3; 208-210

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, stručni

Ključne riječi
oglašavanje ; glazbeni instrument ; kontakt
(advertisment ; music instrument ; contact)

Sažetak
Background: Institution of Advertisments is the certain bourse of goods and services but it’s the certain type of social communication, too. Aim: The aim of this reserch was an analisis of advertisments linked on selling , buying and same acts according to music instruments. An analisis of type of communication between interested was the another aim of this paper. Both were analyzed in one five years interval. Methods: The first analisis of advertisments of selling and buying of music instruments and the second analisis of type of communication between interested were made during April 2000 and were repeated during April 2005 and one year after during 2006. The advertisments were published in “Burza” Cllassified Advertisments for the Istria region and the Rijeka region. Intention of announcing such as selling, buying, renting and replacing of music instruments and the sort of music instruments and the kind of contact such as regular post, phone, mobile phone, e-mail, password etc. were entered into that registar. Results were shown in apsolute and relative velues by tables. The descriptive statistic method was used in this research.

Izvorni jezik
Hrvatski

Znanstvena područja
Sociologija

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