Naslov
Regional portfolio model of the Croatian tourism products

Autori
Pavlić, Ivana ; Peručić, Doris ; Vrdoljak Raguž, Ivona

Izvornik
International journal of sales, retailing and marketing (2045-810X) 1 (2012), 3; 21-32

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
regional portfolio model; tourism products; Croatian Counties; development

Sažetak
The purpose of this paper is to emphasize the importance of the regional portfolio model for the regional tourism development. Therefore research was carried out interviewing experts by survey questionnaire. Regional portfolio model of tourism product development starts from the thesis that tourism region can be something like enterprise that offers several tourism products. For the perceived tourism products strategic options can realize certain benefits that must be identified. In this context, by region, tourism products vary according to their attractiveness, relevance and contribution to the development of the region. The importance of development of individual tourism products by region in Croatia is in this way evaluated. The advantage of this method is relatively quick and cheap determination of the opportunity of considering qualitative moments which are important for the future development of priority products by region.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Sp. Issue: Odabrani radovi sa skupa the 9th CIRCLE Conference, održanog od 11.-13.04.2012.g., Santa Eulalia, Ibiza ; Sanda Renko (gl.ur.).

POVEZANOST RADA