Pregled bibliografske jedinice broj: 596198
Discovering shoppers’ journey in retail environment by using RFID
Discovering shoppers’ journey in retail environment by using RFID // Frontiers in artificial intelligence and applications, 243 (2012), 857-866 doi:10.3233/978-1-61499-105-2-857 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 596198 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Discovering shoppers’ journey in retail environment by using RFID
Autori
Vuković, Marin ; Lovrek, Ignac ; Kraljević, Hrvoje
Izvornik
Frontiers in artificial intelligence and applications (0922-6389) 243
(2012);
857-866
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Shopping journey; customer tracking; RFID
Sažetak
Understanding the customers’ needs is becoming more and more important in retail as it may provide valuable information that can be used to improve customer’s shopping experience and product sales. Knowing about customers’ behaviour within the store can provide information for improving customer relationship management and including real-time capabilities. This paper presents an experimental system for shopping path tracking and analysis that uses RFID for positioning shopping baskets. The collected data is used for determining customer presence and movement through a store, as well as time spent in specific store segments. The field trial of the proposed system in a real store is presented.
Izvorni jezik
Engleski
Znanstvena područja
Elektrotehnika
POVEZANOST RADA
Projekti:
036-0362027-1639 - Isporuka sadržaja i pokretljivost korisnika i usluga u mrežama nove generacije (Matijašević, Maja, MZO ) ( CroRIS)
036-0362027-1640 - Upravljanje mrežom i uslugama temeljeno na znanju (Jevtić, Dragan, MZO ) ( CroRIS)
Ustanove:
Fakultet elektrotehnike i računarstva, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
