Pregled bibliografske jedinice broj: 595857
Marketing Orientation of Croatian Food Industry
Marketing Orientation of Croatian Food Industry // 23rd International Scientific-Experts Congress on Agriculture and Food Industry / Yercan, Murat ; Tosun, Duygu ; Albayram, Zubeyde (ur.).
Izmir, 2012. str. 443-448 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 595857 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Orientation of Croatian Food Industry
Autori
Leko Šimić, Mirna ; Štimac, Helena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
23rd International Scientific-Experts Congress on Agriculture and Food Industry
/ Yercan, Murat ; Tosun, Duygu ; Albayram, Zubeyde - Izmir, 2012, 443-448
Skup
23rd International Scientific-Experts Congress on Agriculture and Food Industry
Mjesto i datum
İzmir, Turska, 27.09.2012. - 29.09.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Food industry; marketing orientation; Croatia
Sažetak
The research of 60 companies in Croatian food industry has indicated the insufficient marketing orientation of the industry neither in terms of marketing philosophy of the companies, nor in terms of marketing behavior. Although marketing resources are generally recognized, inadequate marketing knowledge and existence and role of marketing department make this industry predominantly sales oriented. Such orientation is not corresponding to contemporary market situation in domestic and international market and creates serious constraints to the industry growth and development.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0102590-2587 - Komparativni razvoj agroturizma u Istarskoj i Osječko-baranjskoj županiji (Leko-Šimić, Mirna, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
