Pregled bibliografske jedinice broj: 595084
Commodity as Identity in Consumer Society - Are We What We Buy?
Commodity as Identity in Consumer Society - Are We What We Buy? // ESA (European Sociological Association) Consumption Research Network Meeting 2012
Berlin, Njemačka, 2012. (poster, međunarodna recenzija, neobjavljeni rad, ostalo)
CROSBI ID: 595084 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Commodity as Identity in Consumer Society - Are We What We Buy?
Autori
Štojs, Tihana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, ostalo
Skup
ESA (European Sociological Association) Consumption Research Network Meeting 2012
Mjesto i datum
Berlin, Njemačka, 05.09.2012. - 08.09.2012
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
commodity; identity; consumer society; youth
Sažetak
Diversification of supply on the global market, acceleration of the exchange of goods, alongside the weakening of the sense of social class belonging, led to a significant transformation in consumer behavior. Modern consumers, free of all class constraints, are able to constantly expand their desires and needs, seek new experiences and pleasures. Faced with an endless variety of products that are alike on the level of functionality, consumers begin to adjoin a different type of value to material goods, using their consumer choices as means of forming their identities.
Izvorni jezik
Engleski
Znanstvena područja
Sociologija
POVEZANOST RADA
Projekti:
194-1941560-1549 - Kulture konzumerizma i održivosti: globalni izazovi socio-kulturnom razvoju RH (Čolić, Snježana, MZOS ) ( CroRIS)
Ustanove:
Institut društvenih znanosti Ivo Pilar, Zagreb
Profili:
Tihana Štojs Brajković
(autor)
