Pregled bibliografske jedinice broj: 593941
Multi-criteria Modeling of Postgraduate Students Bank Selection
Multi-criteria Modeling of Postgraduate Students Bank Selection // Proceedings of the 23rd Central European Conference on Information and Intelligent Systems / Hunjak, Tihomir ; Lovrenčić, Sandra ; Tomičić, Igor (ur.).
Varaždin, 2012. str. 219-226 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 593941 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Multi-criteria Modeling of Postgraduate Students Bank Selection
Autori
Topolko, Katarina ; Oreški, Dijana ; Horvat, Jelena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 23rd Central European Conference on Information and Intelligent Systems
/ Hunjak, Tihomir ; Lovrenčić, Sandra ; Tomičić, Igor - Varaždin, 2012, 219-226
Skup
23rd Central European Conference on Information and Intelligent Systems
Mjesto i datum
Varaždin, Hrvatska, 19.09.2012. - 21.09.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
AHP; Factor analysis; Cluster analysis; Bank selection; Multi-criteria model; Marketing strategy
Sažetak
This paper presents the results of research conducted among postgraduate students to examine their criteria for bank selection. In the process of model development various research methods were applied: survey through which data from students was collected, descriptive statistics for data processing, clustering for grouping of data and factor analysis to reduce the data set and to define the criteria necessary for the model development. Finally, AHP model was developed and a sensitivity analysis was performed. Application of hybrid modeling resulted in the development of a complex model for decision making.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Fakultet organizacije i informatike, Varaždin
