Naslov
Analysis of On-line Survey About Need for Presence of Higher Education Institutions on Social Networks: a Step Towards Creation of Communication Strategy

Autori
Golubić, Kruno ; Lasić-Lazić, Jadranka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ITI 2012 34th International Conference on INFORMATION TECHNOLOGY INTERFACES / Luzar-Stiffler, Vesna ; Jarec, Iva ; Bekic, Zoran - Zagreb : Sveučilišni računski centar Sveučilišta u Zagrebu (Srce), 2012, 195-200

ISBN
978-953-7138-25-7

Skup
34th International Conference on Information Technology Interfaces ITI 2012

Mjesto i datum
Cavtat, Hrvatska, 25.06.2012. - 28.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Survey ; Presence on social networks ; Higher education institutions ; Communication strategy

Sažetak
The use of social networks among higher education institutions in Croatia is not widespread. An anonymous on-line survey about the importance of institutional presence on social networks was conducted during a ten-day period in May 2011 and included a questionnaire which was distributed to students and employees of two Zagreb based institutions. The results of the survey are interpreted and presented in this paper. These results can be used as a general guideline toward the creation of communication strategy for the presence of higher education institutions on web based social networks.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA