Naslov
Business environment scanning: prerequisite for sustainable learning company

Autori
Rupčić, Nataša ; Borovac Zekan, Senka

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
An Enterprise Odyssey: Corporate governance and public policy – path to sustainable future / Galetić, Lovorka, Šimurina, Jurica - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2012, 1132-1142

ISBN
978-953-6025-57-2

Skup
An Enterprise Odyssey: Corporate governance and public policy – path to sustainable future

Mjesto i datum
Šibenik, Hrvatska, 13.06.2012. - 16.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
business environment scanning ; learning company ; managerial behavior ; competitive advantages

Sažetak
The overall corporate performance is dependent upon various constituents, both internal, as well as external. The long term sustained competitive advantage can therefore be based on continual scanning and reflection upon environmental constituents. Despite the fact that most of these changes come from initiatives within, it is essentially the impulses from the external environment that drive the redesign of organizational mental models following modifications of other organizational constituents. In that sense, the learning company represents a suitable platform on which basis the modern business can be developed, since it offers guidelines for the design of organizational constituents based on the systems approach, enhancing behavioral diversity on the basis of intensive self organization. Since the underlying assumption of the paper is that the modern corporate environment is highly uncertain, the basic managerial task is to find ways to cope with the perceived uncertainty. In order to respond to these changes companies need to adopt new patterns of thinking and behavior, especially managerial. The aim of this paper is to provide clear guidelines for individual managerial behavior as their behavior is determined by their relationship with the environment and with others in the organization thereby affecting the behavior of the entire company.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA