Naslov
PROMOTION OF CROATIAN WOOD INDUSTRY BRANCH

Autori
Jelačić, Denis ; Pirc Barčić, Andreja ; Ćošić, Vanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
WoodEMA 2012 - Wood and furniture industry in times of change - new trends and challenges / Novakova, R. - Trnava : Faculty of Massmedia communication UCM Trnava, 2012, 23-29

ISBN
978-80-8105-374-0

Skup
WoodEMA 2012 - Wood and furniture industry in times of change - new trends and challenges

Mjesto i datum
Trnava, Slovačka, 06.06.2012. - 08.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wood processing and furniture manufacturing; promotion; media; media share; insertations

Sažetak
Wood processing and furniture manufacturing is among the important industrial branches in Croatian industry. Its share in GDP is placing that industrial branche among those which should be part of the national strategy plans. But promotion of wood processing and furniture manufacturing in Croatia is far behind the promotion of other industrial branches. This paper will give the current situation in promotional activites of wood industry branch in Croatian media and it will present some ideas on improving that situation according to media share of other highly profiled industrial branches in Croatia

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija

POVEZANOST RADA