Pregled bibliografske jedinice broj: 586825
Intergenerational Influence and Rituals – Children's Behaviour With New School Year
Intergenerational Influence and Rituals – Children's Behaviour With New School Year // Tržište : časopis za tržišnu teoriju i praksu, 24 (2012), 1; 44-73 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 586825 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Intergenerational Influence and Rituals – Children's Behaviour With New School Year
Autori
Sredl, Katherine ; Butigan, Ružica ; Renko, Nataša
Izvornik
Tržište : časopis za tržišnu teoriju i praksu (0353-4790) 24
(2012), 1;
44-73
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Intergenerational influence; rituals; children's behaviour; back-to-school context
Sažetak
After Christmas, back-to-school is the most important season for all retailers. Yet, consumer behavior research overlooks this ritual. This paper presents findings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational influence for brands and children as marketplace actors.
Izvorni jezik
Engleski
Citiraj ovu publikaciju:
Časopis indeksira:
- Scopus
Uključenost u ostale bibliografske baze podataka::
- Central and East European Online Library - CEEOL
- EBSCO Publishing
- ProQuest ABI/INFORM
- Scopus
