Pregled bibliografske jedinice broj: 586322
Children's Advertising on Television and Their Consumer Socialisation : Parents' Attitudes
Children's Advertising on Television and Their Consumer Socialisation : Parents' Attitudes // Ekonomska istraživanja, 25 (2012), 1; 176-190 (podatak o recenziji nije dostupan, prethodno priopćenje, znanstveni)
CROSBI ID: 586322 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Children's Advertising on Television and Their Consumer Socialisation : Parents' Attitudes
Autori
Nefat, Ariana ; Dujmović, Mauro
Izvornik
Ekonomska istraživanja (1331-677X) 25
(2012), 1;
176-190
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, prethodno priopćenje, znanstveni
Ključne riječi
advertising to children; TV advertising; consumer socialisation; parents' attitudes
Sažetak
One of the most controversial issues in marketing is marketing towards children. Beginning with the analysis of the processes of children's involvement in consumption, child's ability to understand and critically respond to an advertisement, parent's attitudes to children's advertising and possible directions and solutions to the problem of advertising to children the article empirically examines parent's attitudes towards television advertising. Research results include parents of children aged between 10-12 and indicate that parents in general have no positive attitude to advertising to children and show mild interest for the prohibition of television advertisements.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija, Sociologija
POVEZANOST RADA
Ustanove:
Sveučilište Jurja Dobrile u Puli
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
