Pregled bibliografske jedinice broj: 58511
Warenmarken und Bezeichnungen der geographischen Herkunft der Produkte und Dienstleistungen
Warenmarken und Bezeichnungen der geographischen Herkunft der Produkte und Dienstleistungen // XX. Wissenschaftliches Symposium / Turkalj, Željko (ur.).
Osijek: Fachhochschule Pforzheim ; Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 1999. str. 203-229
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Naslov
Warenmarken und Bezeichnungen der geographischen Herkunft der Produkte und Dienstleistungen
(Trademarks and signs of geographical origin of products and services)
Autori
Jelinić, Srećko ; Karić, Marijan
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
XX. Wissenschaftliches Symposium
Urednik/ci
Turkalj, Željko
Izdavač
Fachhochschule Pforzheim ; Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku
Grad
Osijek
Godina
1999
Raspon stranica
203-229
ISBN
953-6073-45-5
Ključne riječi
individualization, industrial property, trademarks, signs of geographical origin, free markte, competitiveness, product differentiation, product brand
Sažetak
Aspirations of the Republic of Croatia to become part of the developed business world requires adjustments of its legal and economic system. In order to accelerate the adjustments to the modern market economy, the legal system has gone through substantial changes aimed at industrial property regulation, and encouragement of company creativity in this respect, such as the usage of trade-marks and signs of geographical origin of products and services. This paper elaborates on the legal and economic aspects of product differentation and identification, as well as marketing stretegies of the development and usage of trademarks and signs of geographical origin of products and services.
Izvorni jezik
Ger
Znanstvena područja
Ekonomija
