Pregled bibliografske jedinice broj: 584253
Reommendations in marketing of wine exhibitions the case of Vinistra, Croatia
Reommendations in marketing of wine exhibitions the case of Vinistra, Croatia // 21. bienalni međunarodni kongres Turizam i hotelska industrija 2012 : novi trendovi u turističkom i hotelskom menadžmentu : zbornik = 21th Biennial International Congress Tourism & Hospitality Industry 2012 : new trends in tourism and hospitality management : proceedings / Perić. Jože (ur.).
Opatija: Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012. str. 160-167 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Reommendations in marketing of wine exhibitions the case of Vinistra, Croatia
Autori
Saftić, Darko ; Težak, Ana ; Luk, Ninoslav
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
21. bienalni međunarodni kongres Turizam i hotelska industrija 2012 : novi trendovi u turističkom i hotelskom menadžmentu : zbornik = 21th Biennial International Congress Tourism & Hospitality Industry 2012 : new trends in tourism and hospitality management : proceedings
/ Perić. Jože - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2012, 160-167
Skup
Bienalni međunarodni kongres Turizam i hotelska industrija (21 ; 2012)
Mjesto i datum
Opatija, Hrvatska, 03.05.2012. - 05.05.2012
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
wine exhibitions; marketing; recommendations; special interest tourism; Croatia
Sažetak
Wine exhibitions as a part of special interest tourism represent one of the emerging tourism niches. They are focused on a specific segment of consumers who are interested in wine. The main aim of this paper was to determine the relationship between recommendations and various marketing aspects of wine exhibitions. Data was collected on 1st May 2010 as a part of a research on visitors attending wine exhibition Vinistra in Poreč, Croatia. Responders were grouped based on their usage of recommendations. Differences between the two groups were tested using t-test. Significant differences were found from the aspect of attractiveness and arrangements of stands, intention to acquire wines tasted during wine exhibition and improvement of wine quality and bottle design. The results suggest that recommendations are important part in marketing wine exhibitions, so they can be used in further development of this kind of special interest tourism which is not necessary related to main tourism season.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Radovi su indeksirani u: The Journal of Economic Literature - the electronic publications (e-JEL, JEL and EconLit) of the American Economic Association.
POVEZANOST RADA
Projekti:
147-1470497-3034 - Valorizacija selektivnih oblika turizma u održivom razvitku ruralnih prostora (Ružić, Pavlo, MZOS ) ( CroRIS)
Ustanove:
Institut za poljoprivredu i turizam, Poreč
