Naslov
IMPORTANCE OF COUNTRY OF ORIGIN IN PROMOTION OF TOURISM DESTINATION

Autori
Saftić, Darko ; Težak, Ana ; Kovačić, Mirjana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Conference Proceedings of the 2nd Advances in Hospitality and Tourism Marketing & Management Conference / - , 2012, 1-6

ISBN
978-960-287-139-3

Skup
2nd Advances in Hospitality and Tourism Marketing & Management Conference

Mjesto i datum
Krf, Grčka, 31.05.2012. - 03.06.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
zemlja porijekla; promocija; turistička destinacija; Istarska županija; Hrvatska
(country of origin; promotion; tourism destination; Istria County; Croatia)

Sažetak
The main aim of this paper was to determine the influence that country of origin plays in promotion of tourism destination. Data was collected from July, through September 2010. Influence of country of origin on various variables important in promotion of tourism destination was tested using chi square test and one way ANOVA. Significant differences among various countries were found from the aspect of sample characteristics, traveling composition, sources of information and different services used during their stay. The results suggest that country of origin is a very important variable in promotion of tourism destination.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA