Naslov
The role of perceived privacy and perceived security in online market

Autori
Mekovec, Renata ; Hutinski, Željko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MIPRO 2012 Proceedings, Informations System Security / Biljanović, Petar - Rijeka : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2012, 1883-1888

ISBN
978-953-233-069-4

Skup
MIPRO 2012 Jubilee 35th International Convention

Mjesto i datum
Opatija, Hrvatska, 21.05.2012. - 25.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
online security; online privacy

Sažetak
Individuals mostly hesitate to use services offered via Internet due to their suspicions regarding the level of offered (1) protection of their privacy and (2) security of performing online transactions. Privacy is mostly concerned with the identifiable user data and users’ rights to have control over their data. On the other hand, security provides the physical, logical, and procedural safeguards that are needed to keep the data private. Privacy cannot be achieved without obtaining security practice, nor will the usage of security mechanisms guarantee protection of privacy. Despite being closely linked in practice, privacy and security are perceived as separate issues by online users. Therefore, in this article the relationship between various privacy factors (factors that influence users’ privacy concerns) and the perception of security protection during users’ online activities is discussed. The role that perceived privacy and perceived security have in the e-service users’ evaluation of a service is investigated.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA