Naslov
Retail Business Development: Internationalization in Croatia, Lithuania and Poland

Autori
Knezevic, Blazenka ; Szarucki, Marek

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The 7th International Scientific Conference “Business and Management 2012” / Ginevicius, Romualdas ; Rutkauskas, Aleksandras Vytautas - Vilnius : Vilnius Gediminas Technical University, 2012, 392-397

ISBN
978-609-457-116-9

Skup
The 7th International Scientific Conference “Business and Management 2012”

Mjesto i datum
Vilnius, Litva, 10.05.2012. - 11.05.2012

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
retail; retail internationalization; level of internationalization; Croatia; Lithuania; Poland

Sažetak
An increasing number of retail companies are experiencing accelerated internationalization. Many global retailers are seeking to enter and explore new foreign markets. New market conditions after the transformation from the centrally planned to market economy in the countries of Eastern and Central Europe led large retailers from the developed economies to reconsider their international strategies and to include these potential markets into their business strategy. The post-communist economies are of interest for global retailers, despite the challenges they may face on these attractive markets. This paper aims at exploring main development trends of business internationalization in the area of retail in Croatia, Lithuania and Poland. Based on the critical literature review and using a comparative analysis the internationalization of retail in the selected countries is analysed. The initial results suggest that the internationalization process in retail is accelerating at all three markets. This tendency causes new challenges to domestic economies and is regarded a good subject for future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
An increasing number of retail companies are experiencing accelerated internationalization. Many global retailers are seeking to enter and explore new foreign markets. New market conditions after the transformation from the centrally planned to market economy in the countries of Eastern and Central Europe led large retailers from the developed economies to reconsider their international strategies and to include these potential markets into their business strategy. The post-communist economies are of interest for global retailers, despite the challenges they may face on these attractive markets. This paper aims at exploring main development trends of business internationalization in the area of retail in Croatia, Lithuania and Poland. Based on the critical literature review and using a comparative analysis the internationalization of retail in the selected countries is analysed. The initial results suggest that the internationalization process in retail is accelerating at all three markets. This tendency causes new challenges to domestic economies and is regarded a good subject for future research.

POVEZANOST RADA