Naslov
Corporate Social Responsibility as a Factor of Competitiveness in Croatian Companies

Autori
Krajnović, Aleksandra ; Mikulandra Volić, Ivona ; Predovan, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Managing Sustainability? - Proceedings of the 12th Management International Conference, Portorož, Slovenia, 23-26 November 2011 / Šušteršič, Janez ; Sedmak, Suzana ; Nastav, Bojan - Portorož : University of Primorska, Faculty of Management, 2011, 451-472

ISBN
978-961-266-113-7

Skup
MIC 2011 - Managing Sustainability? - 12th Management International Conference Organized by the University of Primorska, Faculty of Management, Slovenia

Mjesto i datum
Portorož, Slovenija, 23.11.2011. - 26.11.2011

Vrsta sudjelovanja
Ostalo

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate social responsibility; competitive advantage; strategic approach; corporate philanthropy; Croatian companies

Sažetak
The paper notes the importance of the strategic approach to corporate social responsibility - CSR, the implications arising from the need of its integration into the company’s core business, its relationship with the possibility of achieving competitive advantage, as well as problems related to measuring this, generally value-based concept that is difficult to put into quantitative frameworks. The qualitative analysis of sustainability reports and CSR reports of Croatian companies are made. Analysis of those social reports realized that most of these companies connect certain segments of the CSR with its primary business, but for most companies in the sample, a non- systematic approach is identified in the segment of CSR that refers to the relationship with the community and belongs to the traditional corporate philanthropy.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
Rad je indeksiran u bazi EconPapers.

POVEZANOST RADA