Naslov
TOURISM DESTINATION’S PRICE COMPETITIVENESS INDICATORS

Autori
Šuman Tolić, Meri ; Vojvodić, Katija ; Martinović, Marija

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

ISBN
978-953-6148-63-9

Skup
XX. kongres CROMAR: Marketing u društvu znanja i suvremenoj poslovnoj stvarnosti

Mjesto i datum
Rijeka, Hrvatska, 25.10.2007. - 27.10.2007

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
measuring price competitiveness; tourism price competitive index; purchasing power parities

Sažetak
In the studies of tourism demand it is widely accepted that international tourists are sensitive to price changes. The price changes in a particular destination, relative to competitors, influence the destination’s shares of total international tourism flows. Therefore, tourism destinations need to monitor their price competitiveness relative to alternate locations which are their major competitors. Until recently, there was little information on how the prices of goods and services that tourist purchase compare between countries. In recent time international comparisons of prices have been much more available. Indices of destinations` price competitiveness enable the comparison of goods and services that tourists actually buy, and analyze how competitive one destination is compared to another. The paper presents the use of several methods of constructing price competitiveness indices, taking into consideration the prices of identified “tourist bundles” of goods and services that tourists actually buy and the relevance of such indicators as well as problems which may occur in the estimation process. Those indices are: Big Mac Index, Tourism Price Competitive Index based on the theory of Purchasing Power Parities, World Travel & Tourism Council’s (WTTC`s) Competitiveness Monitor and Price Indices of hotel and restaurant services published by Croatian Central Bureau of Statistics.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

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