Naslov
Corporate Social Responsibility or Corporate Governance – What's Coming First?

Autori
Cingula, Marijan ; Omazić, Mislav Ante ; Gonan Božac, Marli

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
1st International Conference Corporate governance – new experiences: Implementation in South Eastern Euro / Horak, Hana - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2012, 60-73

ISBN
13978-953-6025-53-4

Skup
1st International Conference Corporate governance – new experiences: Implementation in South Eastern Euro

Mjesto i datum
Zagreb, Hrvatska, 03.11.2011. - 04.11.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Corporate Social Responsibility; Corporate Governance

Sažetak
Perhaps never in the history has so much been written about the role of business in modern society, role that is multi and cross dimensional, since the factors that are influencing environment are changing faster than ever before. Nowadays it is true more than ever that only those that effectively and efficiently adapt to needs coming from society, can and will survive in the future. The challenge for modern corporate leaders is to know how to meet the company's obligations to stakeholders without compromising the basic need to earn a return to its owners/shareholders. In that sense unlike any other time in our history, corporate social responsibility and corporate governance have a real impact upon each and every decision maker that operates on modern market. This paper addresses the complex environment of corporate social responsibility and corporate governance in today’s organization. It explores how and why responsibilities of owners, leaders, managers and employees to their organization, other stakeholders, the environment, and wider society have changed since principle organizational goal moved from profit maximization to profit optimization. Throughout this paper we tried to emphasize linkage between corporate social responsibility and corporate governance where we assumed that their fiduciary and moral responsibilities are basis for sustainable relationship towards their stakeholders and sustainable business growth in a globalizing environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA