Pregled bibliografske jedinice broj: 575045
A holistic approach to corporate identity and brand
A holistic approach to corporate identity and brand // nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings / Runzheimer, Bodo ; Barković, Dražen (ur.).
Osijek : Pforzheim: Ekonomski fakultet ; Hochshule, University of Applied Science, 2011. str. 347-359 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 575045 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A holistic approach to corporate identity and brand
Autori
Dunkovic, Božica ; Jukić, Dinko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Nterdisziplinäre Symposium "Interdisziplinäre Managementforschung VII" : Tagungsband = Interdisciplinary symposium "Interdisciplinary Management Research VII" : proceedings
/ Runzheimer, Bodo ; Barković, Dražen - Osijek : Pforzheim : Ekonomski fakultet ; Hochshule, University of Applied Science, 2011, 347-359
ISBN
978-953-253-096-4
Skup
Interdisciplinary symposium "Interdisciplinary Management Research" (7 ; 2011)
Mjesto i datum
Poreč, Hrvatska, 12.05.2011. - 14.05.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
brand; corporate branding; corporate image; corporate identity; customer
(branding; corporate image; corporate identity; customer)
Sažetak
Corporate brand creates a great number of associations to the consumers that are used in positioning.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Osijek
