Pregled bibliografske jedinice broj: 572997
Sustainability: An element of corporate and marketing strategies of European tour operators
Sustainability: An element of corporate and marketing strategies of European tour operators // "Management, izobraževanje in turizem" - Solidarnost za socialni kapital
Portorož: Turistica - Univerza na Primorskem, Fakulteta za turistične študije, Portorož, 2011. str. 94-101 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 572997 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Sustainability: An element of corporate and
marketing strategies of European tour operators
Autori
Bašan, Lorena
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
"Management, izobraževanje in turizem" - Solidarnost za socialni kapital
/ - Portorož : Turistica - Univerza na Primorskem, Fakulteta za turistične študije, Portorož, 2011, 94-101
ISBN
978-961-6469-59-3
Skup
3. znanstvena konferenca z mednarodno udeležbo "Management, izobraževanje in turizem" - Solidarnost za socialni kapital
Mjesto i datum
Portorož, Slovenija, 20.10.2011. - 21.10.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
održivost ; korporativna strategija ; marketinška strategija ; turoperator
(sustainability ; corporate strategy ; marketing strategy ; tour operator)
Sažetak
On the modern tourist market, implementing sustainability practices has become a key element in the successful performance of tourist destinations and businesses on the tourist market. Tour operators are very important in this segment. The integration of sustainability practises into the operations of tour operators is evident in two segments. Foremost, it is evident in the changes that are brought about in all segments of tour operator business, as well as in the effects that integrating sustainability principles has on the overall performance of tour operators. Sustainability is becoming a key factor in devising the corporate and marketing strategies of tour operators. The integration of sustainability principles into tour operator practices also has a direct impact on the demands for applying these principles to tourist destinations and to the operations of individual service providers within a destination. The influence tour operators have on destinations is reflected in the design of travel packages for individual destinations, while their influence on service providers is seen in the fact that sustainability is becoming a primary criterion for the selection of service providers.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija
Profili:
Lorena Bašan
(autor)
