Naslov
Labeling of food products on the B&H market and consumer behavior towards nutrition and health information of the product

Autori
Alibabić, Vildana ; Mujić, Ibrahim ; Rudić, Dušan ; Bajramović, Melisa ; Jokić, Stela ; Šertović, Edina ; Ružnić, Alma

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Skup
4th World Conference on Educational Sciences

Mjesto i datum
Barcelona, Španjolska, 02.02.2012. - 05.02.2012

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer behavior; food products; food market; labeling of food; health claim

Sažetak
Bosnia and Herzegovina is currently undergoing the process that will establish the standards as well as implementing the new approach on food safety. The process emphasises the information quality delivered to the consumers, which is part of the new approach on the quality and safety of food. Therefore, it is important to continue the successful communication with the consumers. The Agency for Food Safety and all the parties involved in the process of the food safety systems are required to develop the channels, one of which is the food labeling, that is the responsibility of the food industry. The aim of this paper is to investigate the extent to which the laws and the regulations are implemented concerning the labeling of food products as well as what type of information are printed on the declarations in the B&H market. We also investigated the behavior of consumers towards the food labeling, particularly in relation to nutrition information and health claims. The study included reviews of the declarations from the three groups of food products. Random surveys of 208 consumers have examined the attitudes of consumers towards the information described in the declaration. It was found that the product label are in accordance with the standards in most cases, however, the declaration is often not visible and/or translated into appropriate languages. The results show that the 43% of consumers review the declaration, and that most of them (62%) control the shelf life. Only 16% read the nutritional information and 27% health claims. There were statistically significant differences (ANOVA, Duncan’s post-hoc test p < 0.05) in the behavior of consumers depending on their gender.

Izvorni jezik
Engleski

Znanstvena područja
Prehrambena tehnologija

POVEZANOST RADA