Naslov
How marketing strategy is important for croatian construction companies? - Results of the survey

Autori
Lovrenčić Butković, Lana

Izvornik
Organization, technology & management in construction (1847-5450) 2 (2010), 1; 112-116

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
marketing strategy ; construction industry

Sažetak
A suitable and clearly defined business strategy which is tailored to the demands of the market and clients’ wishes can lead the company to better business results. Market strategy as a part of complete business strategy can accelerate the success of any company. The complexity of the construction market, as well as meeting the needs and wishes of clients are a huge challenge for all participants of this sector. Are Croatian construction companies aware of that, do they have a business strategy, do they maintain market activities, and what is their opinion about all that? The answer to this question could give the results of the survey research on the implementation of market strategies in Croatian construction companies, that was carried out in 2009.

Izvorni jezik
Engleski

Znanstvena područja
Građevinarstvo

POVEZANOST RADA