Naslov
Croatian wood processing and furniture manufacturing companies promotional activities improvement

Autori
Jelačić, Denis ; Motik, Darko

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Toyotarity - Organization's development strategies

Urednik/ci
Borkowski, Stanislaw ; Stasiak-Betlejewska, Renata

Izdavač
Yurii V. Makovetsky

Grad
Dnipro

Godina
2011

Raspon stranica
170-178

ISBN
978-966-1507-69-1

Ključne riječi
wood processing and furniture manufacturing ; promotion ; media ; media share ; insertations

Sažetak
Wood processing and furniture manufacturing is among the important industrial branches of the Republic of Croatia. It is mostly export oriented and its share in GDP is placing that industrial branche among those which should be part of the national strategy plans. But promotional activities of wood processing and furniture manufacturing are far behind the promotional activities of other industrial branches. This article will show the current situation in promotional activities in Croatian media and it will present some ideas on improving that situation according to market and media share of some highly profiled industrial branches in Croatia.

Izvorni jezik
Engleski

Znanstvena područja
Drvna tehnologija

POVEZANOST RADA