Pregled bibliografske jedinice broj: 566434
New media in the marketing and market communication
New media in the marketing and market communication // Proceeding 14th International conference of printing, design and graphic communication Blaž Baromić / Mikota, Miroslav (ur.).
Zagreb: University of Zagreb, Faculty of graphic arts ; Ogranak Matice hrvatske Senj ; Pulp and paper institute, Ljubljana, Slovenia ; University of Ljubljana, Faculty of natural sciences and engineering, Ljubljana, Slovenia, 2010. str. 229-236 (poster, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 566434 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
New media in the marketing and market communication
Autori
Klopotan, Igor ; Ivančić, Snježana ; Valdec, Dean
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceeding 14th International conference of printing, design and graphic communication Blaž Baromić
/ Mikota, Miroslav - Zagreb : University of Zagreb, Faculty of graphic arts ; Ogranak Matice hrvatske Senj ; Pulp and paper institute, Ljubljana, Slovenia ; University of Ljubljana, Faculty of natural sciences and engineering, Ljubljana, Slovenia, 2010, 229-236
ISBN
978-953-7644-06-2
Skup
International conference of printing, design and graphic communication Blaž Baromić
Mjesto i datum
Senj, Hrvatska, 06.10.2010. - 09.10.2010
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing ; public relations ; new media ; marketing communications ; Internet ; social networks
Sažetak
Globalization and new fast and the almighty media have connected the whole planet into one big global village. The result of that is the overall competition. Modern organizations continuously communicate with all audiences. Every product, packaging, article on the internet, post on the blog, all of them are a part of communication with the public. Due to the rapidly growing benefits of the Internet, companies have become more competent in collecting information of all public surrounding them. The popularity of Internet forums and groups led to the creation of numerous commercially sponsored Web pages that are called online communities. Such sites allow members to gather in the virtual world and share opinions on topics that interest them. Some social networks have achieved great success whit the number of users because of the ability of quick adjustment. In this study, we will show how organizations that are active in Croatia use new media for market communications, and to what extent they use new media.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Ustanove:
Grafički fakultet, Zagreb,
Sveučilište Sjever, Koprivnica
