Naslov
B2C Online Selling Model for Small and Medium Enterprises (SMEs)

Autori
Pejić Bach, Mirjana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
ICIST 2011 / Konjović, Zora - Beograd, 2011, 178-182

ISBN
978-86-85525-07-0

Skup
International Conference on Information Society Technology and Management - ICIST 2011

Mjesto i datum
Kopaonik, Srbija, 07.03.2011. - 08.03.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Online sales; SMEs; Internet

Sažetak
Online sales is becoming an increasingly important form of business. In doing so, companies do not use it more for the presentation of their products and services, but also a substantial part of the concluding activities implemented through the Internet. SMEs often do not have enough knowledge for the successful implementation of such a venture, and they often overestimate the costs and consider how the area has not enough potential. The goal was: (1) be able to show the development of online sales in selected SEE countries and (2) show the results of research on the development of online store prices in SEE countries. Results of work will contribute to the promotion of B2C online sales as a form of performance on the market that has a significant role in contemporary economies, whose economic entities are strongly exposed to global competition.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA