Pregled bibliografske jedinice broj: 564035
Comparison of Retail Internationalization in Poland and Croatia
Comparison of Retail Internationalization in Poland and Croatia // Trgovina kao pokretač razvoja srednje i jugoistočne Europe / Distributive Trade as SEE and CEE Development Driver / Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka (ur.).
Zagreb: Ekonomski fakultet Sveučilišta u Zagrebu, 2011. str. 175-189 (predavanje, domaća recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 564035 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Comparison of Retail Internationalization in Poland and Croatia
Autori
Knežević, Blaženka ; Szarucki, Marek
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Trgovina kao pokretač razvoja srednje i jugoistočne Europe / Distributive Trade as SEE and CEE Development Driver
/ Knego, Nikola ; Renko, Sanda ; Knežević, Blaženka - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2011, 175-189
ISBN
978-953-6025-45-9
Skup
Trgovina kao pokretač razvoja srednje i jugoistočne Europe / Distributive Trade as SEE and CEE Development Driver
Mjesto i datum
Zagreb, Hrvatska, 16.11.2011
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Domaća recenzija
Ključne riječi
retail; retail internationalization; Poland; Croatia; national economy
Sažetak
Historically, retail was an industry oriented on local market aiming to distribute goods to consumers at a narrow geographical area. Internationalization of retail operation started with global sourcing. Till 1990s, both in theory and in practice, retail internationalization was explained as a process driven mainly by saturation on domestic market and perceived opportunity of growth by seizing foreign markets. That means that a reactive approach to the retail internationalization took the place. Since 1990s till nowadays research studies showed that pull factors (such as: growth prospects, niche opportunities, lower legal barriers, tax benefits, comparative advantage in processes etc) are becoming more and more important. While there is a plenty of papers discussing the conceptual framework of the retail internationalization, there is a scarcity of publications analyzing the present state of reached internationalization level and state of the art at specific geographic markets. In this paper Croatian and Polish markets will be analyzed and compared in order to explain paths and drivers of retail internationalization in these countries. In addition, the impact of the retail internationalization process on national economies will be explained.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
