Naslov
Internet sales diffusion determinants: empirical evidence from EU countries

Autori
Šimičević, Vanja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2011 & Proceedings of the 22nd International DAAAM Symposium, Volume 22, No. 1, Vienna, Austria, November 2011 / Katalinić, Branko - Beč : DAAAM International Vienna, 2011, 0405-0406

ISBN
978-3-901509-83-4

Skup
22nd International DAAAM Symposium "Intelligent Manufacturing and Automation: Power of Knowledge and Creativity"

Mjesto i datum
Beč, Austrija, 23.11.2011. - 26.11.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
online sale; Internet; European Union; regression analysis

Sažetak
Aim of the paper is to research to what extent Internet sales by individuals is influenced by the barriers people perceive to buying/ordering over the Internet, using os Internet and level of computer/Internet skills them posses. Eurostat database is used as a data source and multiple linear regression model is applied for investigating the research question. Following relationships have been found to be statistically significant for the percentage of the individuals who bought goods/services over the Internet within last 3 months: giving personal details over the Internet, level of necessary computer usage skills, and lack of necessary usage skills.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA