Naslov
INFLUENCE OF WELLNESS IN SELECTING TOURISM DESTINATION

Autori
Težak, Ana ; Saftić, Darko ; Ilak Peršurić, Anita Silvana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil: Conference Proceedings / Afrić Rakitovac, K. ; Šugar, V. ; Bevanda, V. - Pula : Fakultet ekonomije i turizma Dr. Mijo Mirković Sveučilišta Jurja Dobrile u Puli, 2011, 1918-1933

ISBN
978-953-7498-41-2

Skup
The 5th International Scientific Conference - Entrepreneurship and Macroeconomic Management: Reflections on the World in Turmoil

Mjesto i datum
Pula, Hrvatska, 24.03.2011. - 26.03.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
wellness tourism; tourism destination; decision-making process; strategy; Istria County

Sažetak
Wellness as a lifestyle refers to special state of health incorporating the harmony of body, mind and spirit. This kind of life style is also dominant during vacation. The main aim of this paper was to determine the differences among three groups of tourists: high-level wellness consumers, moderate level wellness and low level wellness consumers with respect to selecting tourism destination and their personal characteristics. Data was collected from July, through September 2009 as a part of a research on tourists’ behavior on a sample of tourists staying in five seaside tourist resorts in the Istria County. Differences were tested using chi square test and one way ANOVA. Significant differences between three groups were found from the aspect of sample characteristics, traveling with a party, usage of information sources, travel motives, length of stay, overnight stay in other places, visiting other tourism destinations, priorities in life, influence of economic crisis on perception of vacation and appropriateness of prices in restaurants. These results suggest that there are differences among the three groups of tourists based on their preferences towards wellness that can be used in further development of wellness tourism in Istria County.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
The Conference Proceedings are referred by: - ABI/INFORM PROQUEST - EBSCO PUBLISHING DATABASE

POVEZANOST RADA