Naslov
Student perception of online shopping and Web 2.0 tools: the case of Croatia

Autori
Jaković, Božidar ; Knežević, Blaženka ; Strugar Ivan

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Annals of DAAAM for 2011 & Proceedings of the 22nd International DAAAM Symposium / Katalinić, Branko - Beč : DAAAM International Vienna, 2011, 83-84

ISBN
978-3-901509-83-4

Skup
The 22nd DAAAM World Symposium: "Intelligent Manufacturing & Automation: Power of Knowledge and Creativity"

Mjesto i datum
Beč, Austrija, 23.11.2011. - 26.11.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Web 2.0; e-commerce; online shopping; customer behavior

Sažetak
Student population tends to intensively search for relevant information on product and purchasing processes prior to the purchasing decision. It can be expected that in the very near future this population will have a major impact on the online retail revenue generation. Tihs paper examines the attitudes of students towards online shopping and Web 2.0 tools. The main findings show that more experienced Internet users are more likely to become online shoppers. A comparison of monthly income leads us to conclusion that the higher their monthly income the more likely they are to shop online.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA