Naslov
Knowledge, Attitudes and Practices of Macedonian and Croatian Consumers Towards the Personal Consumption of Fruits

Autori
Spiroski, Igor ; Kendrovski, Vladimir ; Butigan, Ružica i Vuletic, Ante

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Journal of Nitrogenetics and Nitrogenomics / Raffaele De Caterina, Chieti/Pisa - Pamplona, 2010, 108-108

Skup
4th Congress of the International Society of Nutrigenetics/Nutrigenomics (ISNN), Nutrigenet Nutrigenomics 2010

Mjesto i datum
Pamplona, Španjolska, 08.10.2010. - 20.10.2010

Vrsta sudjelovanja
Poster

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Knowledge; Attitudes; Practices. Macedonian; Croatian Consumers; Personal Consumption of Fruits

Sažetak
Objective: The aim of this study was is to gain a qualitative understanding of different aspects of fruit consumption among consumers in Macedonia and Croatia. Methods: 60 in-depth face to face facilitated, previously structured interviews were conducted in both countries, 30 per country. Consumers were recruited via screening interview from a recruitment questionnaire. They were randomly selected from all geographical regions in both countries. Results: Taste was main reason for in general fruit consumption in both countries. Apple was mentioned as most prioritized fresh fruit for consumption in different settings, both in Macedonia and in Croatia. 80% and 75% consumers consume fruit at home in Macedonia and Croatia respectively. Level of sugar added in it was the main obstacle for processed fruit consumption in both countries. 37% of male respondents in Macedonia rarely or never consume dried fruit and 30% of males never do it in Croatia. Health protection and disease prevention is the most important factor for fresh fruit consumption in Croatian consumers while taste is the most important for Macedonian ones. Prize is most important obstacle for fresh fruit consumption in Croatia and seasonal availability is main obstacle in Macedonia. Majority of Macedonian (86%) and Croatian (77%) consumers eat fruit at least once a day with fresh apple being main fruit product. Still, for those consuming fruit more than twice a day, fruit juice is the main fruit source in both countries. 97% of Macedonian participants and 87% of Croatian think that it is recommended to eat at least 2 portions of fruit daily. The heart disease protection role of fruit is clear for 73% of Macedonian and 87% of Croatian respondents. Conclusions: There is high consciousness of consumers in both countries about the importance of personal fruit consumption particularly towards health protection and disease prevention.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA