Pregled bibliografske jedinice broj: 558913
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj // Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces / Luzar - Stiffler, V., Jarec, I., Bekic, Z. (ur.).
Zagreb: CRCE, 2010. str. 453-458 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 558913 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Model globalnog CRM sustava najenjenog unapređenju turističke ponude u Republici Hrvatskoj
(A Model of the Global CRM System Aimed at Improvement of the Tourism Offer of the Republic of Croatia)
Autori
Dukić, Branimir ; Mihić, Mirela ; Dukić, Stojanka
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings oft he ITI 2010, 32nd International Conference on Information Technology Interfaces
/ Luzar - Stiffler, V., Jarec, I., Bekic, Z. - Zagreb : CRCE, 2010, 453-458
Skup
ITI 2010
Mjesto i datum
Cavtat, Hrvatska, 18.06.2010. - 23.06.2010
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Croatian tourism product; CRM; Web; information system
Sažetak
The low level of competitiveness of the Croatian economy on a global scale suggests tourism as an export potential of the Republic of Croatia. Summer tourism is especially important at today’s level of development. In view of the utilization level of the summer tourism, public attitudes stating that the summer season should be extended can be heard, thus increasing the benefits from the summer tourism season. However, the possibilities of the better utilization of the existing potentials within the existing summer tourism season must also not be neglected. To that purpose it is necessary to better utilize the potential of the current guests, and an effort should also be made to try to retain these guests and transform them from consumers to clients. This can be achieved by applying Customer Relationship Management (CRM). The application of this concept itself requires the use of modern digital technology. In order to ensure the aggregate effect of customer relationship management on the overall tourism product of the Republic of Croatia, this concept should be raised from an individual level to the aggregate level of Croatian tourism. This research focuses on the model of the integral global CRM system aimed at improving the tourism offer within the Republic of Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
010-0000000-3330 - Integracija domenskih znanja iz područja poljoprivrede i stvaranje novih znanja (Mesarić, Josip, MZOS ) ( CroRIS)
010-0102590-2577 - Razvijanje slavonsko-baranjskog turističkog clustera (Meler, Marcel, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Osijek
