Pregled bibliografske jedinice broj: 558799
Services as the crucial factor for the success of retailing in Croatia
Services as the crucial factor for the success of retailing in Croatia // International journal of management cases, 13 (2011), 3; 400-415 (podatak o recenziji nije dostupan, članak, znanstveni)
CROSBI ID: 558799 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Services as the crucial factor for the success of retailing in Croatia
Autori
Renko, Sanda ; Grunhagen, Marko
Izvornik
International journal of management cases (1741-6264) 13
(2011), 3;
400-415
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
services; retailing; Croatia
Sažetak
The main objective of the paper is to investigate the influence of service level on store patronage. The paper reports the findings of a study conducted on a sample of 350 Croatian customers and points ouit the positive relation between customer service and retail firm success.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
067-0000000-2493 - Razvoj suvremenih prodajno-distribucijskih sustava u hrvatskim poduzećima (Tomašević-Lišanin, Marija, MZOS ) ( CroRIS)
067-0672345-2286 - Marketinški sustav konkurentske prednosti ponude ekoloških proizvoda u RH (Renko, Sanda, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Zagreb
Citiraj ovu publikaciju:
Uključenost u ostale bibliografske baze podataka::
- ebsco, cabells publishing
