Pregled bibliografske jedinice broj: 556668
Consumer Cocreation in New Product Development
Consumer Cocreation in New Product Development // Journal of service research, 13 (2010), 3; 283-296 doi:10.1177/1094670510375604 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 556668 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Consumer Cocreation in New Product Development
Autori
Hoyer, Wayne D. ; Chandy, Rajesh ; Dorotić, Matilda ; Krafft, Manfred ; Singh, Siddharth S.
Izvornik
Journal of service research (1094-6705) 13
(2010), 3;
283-296
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
cocreation; conceptual/theoretical; innovations; new product innovation; value
Sažetak
The area of consumer cocreation is in its infancy and many aspects are not well understood. In this article, we outline and discuss a conceptual framework that focuses on the degree of consumer cocreation in new product development (NPD). The authors examine (a) the major stimulators and impediments to this process, (b) the impact of cocreation at each stage of the NPD process, and (c) the various firm-related and consumer-related outcomes. A number of areas for future research are suggested.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
055-0551207-0771 - Marketinški pristup oblikovanju identiteta jadranskog prostora (Crnjak-Karanović, Biljana, MZOS ) ( CroRIS)
Ustanove:
Ekonomski fakultet, Split
Profili:
Matilda Dorotić
(autor)
Poveznice na cjeloviti tekst rada:
Pristup cjelovitom tekstu rada doi
jsr.sagepub.com
jsr.sagepub.com
faculty.london.edu
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
Uključenost u ostale bibliografske baze podataka::
- ABI/INFORM
- Human Resources Abstracts
- PsychINFO
- PsycLit (Psychological Abstracts)
- EBSCO
- Scopus
- NISC
- LexisNexis
- Social SciSearch
