Naslov
Prospects of Adult Education Marketing in Croatia

Autori
Mihanović, Zoran ; Bubalo, Ana, Vučić, Mario

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Analysis and visions for Europe, EU imprints on Local Issues

Urednik/ci
Langer, Josef ; Krce Miočić, Božena ; Vlašić, Goran

Izdavač
Peter Lang

Grad
Frankfurt : Beč : London : New York (NY)

Godina
2010

Raspon stranica
146-161

ISBN
978-3-632-53546-0

Ključne riječi
Adult Education Marketing; Croatia; Europe

Sažetak
Learning is one of primeval human instincts. It is not only the key for sustainable competitive advantage but also for survival. The kind of learning which results in competitive advantage is not limited by time, space or matter. A new approach to career development for individuals and corporations will be focussed at learning as an action-directed lifelong process where global partners work together on the production of positive, payable future for all . Accordingly, the concept of lifelong education as a “transitional education“ in modern society is suggested. It is seen as a link between demands of market competitiveness on one side and quality life on the other. Modern strategy of education is based on the principle of lifelong education . Education is becoming continuous throughout life, from youth up to old age, and is used as an attempt to foresee the knowledge needed in the future. Croatia lacks scientific thought and empirical studies as well as clearly elaborate expert criteria and also the system of performing lifelong education and adult education activity. Therefore, it is considered important to theoretically analyse marketing implementation in the field of lifelong education and adult education in Croatia, to which the subject of this paper relates to.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA