Pregled bibliografske jedinice broj: 55259
Tourism Industry Marketing Plan of the Republic of Croatia in the Function of Social Change Realization
Tourism Industry Marketing Plan of the Republic of Croatia in the Function of Social Change Realization // Marketing Contributions to Democratization and Socioeconomic Development / Shultz, Clifford J. ; Grbac, Bruno (ur.).
Rijeka: Arizona State University, University of Rijeka, 2000. str. 269-283. (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 55259 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Tourism Industry Marketing Plan of the
Republic of Croatia in the Function of Social Change Realization
Autori
Meler, Marcel ; Ružić, Drago
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Marketing Contributions to Democratization and Socioeconomic Development
/ Shultz, Clifford J. ; Grbac, Bruno - Rijeka : Arizona State University, University of Rijeka, 2000, 269-283.
Skup
25th Annual Macromarketing Conference Marketing Contributions to Democratization and Socioeconomic Development
Mjesto i datum
Lovran, Hrvatska, 22.06.2000. - 25.06.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
tourism industry; strategic marketing plan; changes
Sažetak
A new image should ensue from the Croatian tourism-industry strategic marketing plan based upon development of a new competitively positioned tourism-industry product as to effectively utilize the existent economic resources. The Croatian tourism-industry strategic marketing plan should be integrated and supported by an overall approach of all the key participants in the tourism-industry aggregate but also by other tourism-relevant ones. In other words, a strategic marketing plan should expectorate a long-term integrated tourist vision of the Republic of Croatia.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
