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Pregled bibliografske jedinice broj: 552206

Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment?

Žnidar, Krešimir; Alfirević, Nikša; Pavičić, Jurica
Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment? // Proceedings of the 11th International Conference "Service sector in terms of changing environment" / Korunovski, Saso (ur.).
Ohrid: University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid, 2011. str. 109-115 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)

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Naslov
Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment?

Autori
Žnidar, Krešimir ; Alfirević, Nikša ; Pavičić, Jurica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), ostalo

Izvornik
Proceedings of the 11th International Conference "Service sector in terms of changing environment" / Korunovski, Saso - Ohrid : University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid, 2011, 109-115

Skup
11th International Conference "Service sector in terms of changing environment"

Mjesto i datum
Ohrid, Sjeverna Makedonija, 27.10.2011. - 29.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
nautical tourism ; service processes ; critical success factors

Sažetak
In this paper, authors discuss the characteristics of service management and marketing in nautical tourism. On the basis of an empirical study, elements of Croatian nautical service providers’ offerings are evaluated. In addition, authors discuss the obtained empirical results in the context of ensuring service quality in nautical tourism by identifying critical success factors in marina management/marketing, which could lead to the increased satisfaction and loyalty of nautical tourists in the changing environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA

Projekti:
055-0553032-1142 - Implikacije konverzije strukturne u procesnu paradigmu (Buble, Marin, MZOS ) ( CroRIS)

Ustanove:
Ekonomski fakultet, Split

Profili:

Avatar Url Krešimir Žnidar (autor)

Avatar Url Nikša Alfirević (autor)

Avatar Url Jurica Pavičić (autor)

Citiraj ovu publikaciju:

Žnidar, Krešimir; Alfirević, Nikša; Pavičić, Jurica
Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment? // Proceedings of the 11th International Conference "Service sector in terms of changing environment" / Korunovski, Saso (ur.).
Ohrid: University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid, 2011. str. 109-115 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), ostalo)
Žnidar, K., Alfirević, N. & Pavičić, J. (2011) Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment?. U: Korunovski, S. (ur.)Proceedings of the 11th International Conference "Service sector in terms of changing environment".
@article{article, author = {\v{Z}nidar, Kre\v{s}imir and Alfirevi\'{c}, Nik\v{s}a and Pavi\v{c}i\'{c}, Jurica}, editor = {Korunovski, S.}, year = {2011}, pages = {109-115}, keywords = {nautical tourism, service processes, critical success factors}, title = {Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment?}, keyword = {nautical tourism, service processes, critical success factors}, publisher = {University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid}, publisherplace = {Ohrid, Sjeverna Makedonija} }
@article{article, author = {\v{Z}nidar, Kre\v{s}imir and Alfirevi\'{c}, Nik\v{s}a and Pavi\v{c}i\'{c}, Jurica}, editor = {Korunovski, S.}, year = {2011}, pages = {109-115}, keywords = {nautical tourism, service processes, critical success factors}, title = {Service management and marketing in nautical tourism: A source of competitive advantage for the changing environment?}, keyword = {nautical tourism, service processes, critical success factors}, publisher = {University St Kliment Ohridski - Faculty of Tourism and Hospitality Ohrid}, publisherplace = {Ohrid, Sjeverna Makedonija} }

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