Pregled bibliografske jedinice broj: 548976
Development of Marketing Practice in the Croatian Food Companies
Development of Marketing Practice in the Croatian Food Companies // International Journal of Management cases, special issue Circle conference, 13 (2011), 4; 224-232 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 548976 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Development of Marketing Practice in the Croatian Food Companies
Autori
Ivanković, Jadranka
Izvornik
International Journal of Management cases, special issue Circle conference (1741-6264) 13
(2011), 4;
224-232
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Marketing Orientation ; Marketing Management ; Competitiveness ; Croatian Food Companies
Sažetak
Changes in business environment make impact on business orientation and marketing role in the company. The rise of competition and customers’ demands are generating rising pressure on marketing performance. Capability to adjust offer to evolving customers’ needs and demands has become one of the key success factors for the food companies. The purpose of this article is to explore differences in the development of marketing practice in the Croatian food companies. Research has been made on the sample of the Croatian food companies. The results have indicated a need for further development of marketing practice in a number of the Croatian food companies, in order to improve their competitiveness.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Napomena
Paper presented on 8th CIRCLE International Conference, Dubrovnik, Croatia, 27 - 29 April, 2011
