Naslov
Marketing Management in the System of Croatian Polytechnics

Autori
Lončarić, Dina ; Tonković, Ivana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
People and Organization: Conference Proceedings of Invited Lectures and Abstract, 29th International Conference on Organizational Science Development / Kern, T. et al - Portorož : Fakulteta za organizacijske vede Univerze v Mariboru, 2010, 809-817

ISBN
978-961-232-237-3

Skup
People and Organization: Conference Proceedings of Invited Lectures and Abstract, 29th International Conference on Organizational Science Development

Mjesto i datum
Portorož, Slovenija, 2010

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
educational marketing ; marketing management ; polytechnic ; Croatia

Sažetak
The paper depicts the possibilities of implementing marketing concepts in Croatian higher education. Building on the claim that the education is an important factor of the development and the quality of life of society, the authors discuss the influence of the macroenvironment to the educational system. They especially stress the globalization process, entering the European Union, tertiarization of the economy, technological advances and the changes in the number and structure of the population as important factor influencing the educational system. The perceived trends impose the need of all subjects involved in the educational system to adjust to the conditions of their environment.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA