Pregled bibliografske jedinice broj: 54727
Marketing Design of Health Tourism Destination Identity
Marketing Design of Health Tourism Destination Identity // Conference Proceedings of Third Conference with International Participation "Health Tourism for 21st Century" / Rožanić, Igor (ur.).
Opatija: Thalallotherapia Opatija, 2000. str. 263-273 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 54727 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Design of Health Tourism Destination Identity
Autori
Meler, Marcel
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Conference Proceedings of Third Conference with International Participation "Health Tourism
for 21st Century"
/ Rožanić, Igor - Opatija : Thalallotherapia Opatija, 2000, 263-273
Skup
Health Tourism for 21st Century
Mjesto i datum
Opatija, Hrvatska, 19.06.2000. - 21.06.2000
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
destination; health tourism; marketing identity; tourism product
Sažetak
In order to establish the basis for creation of marketing identity of health tourism destination, the paper will first determine what is to be understood by the term health tourism destination. It will be established which features a tourist destination must have to be considered a health tourism destination as well, i.e. what is the critical level of health care components in a tourist product that makes a certain destination a health tourism destination. Next, factors of marketing identity design are determined for different areas. The synthesis of obtained results would reveal the procedures necessary for creating the marketing identity of a health tourism destination. Potential health tourism destinations in Croatia would then have adequate marketing instruments for creating their identity based on a certain level of health care services.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
