Naslov
Internal CSR – the perceptions and attitudes of Croatian employees

Autori
Leko Šimić, Mirna ; Štimac, Helena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
The role of Public and Nonprofit Marketing on the new sustainable development model / Pereira V., Inês - Porto : Instituto superior de contabilidade e administracao do Porto, 2011, 1-6

ISBN
978-989-20-2460-8

Skup
10th International Congress of the International Association on Public and Nonprofit Marketing

Mjesto i datum
Porto, Portugal, 16.06.2011. - 17.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
corporate social responsibility; employees; Croatia

Sažetak
The main objective of this research was to investigate the perceptions and attitudes of Croatian employees towards CSR, since this is a rarely investigated relationship in Croatia. Preliminary research results show that Croatian employees perceive CSR as moral and ethical business practices and obedience of law and regulations. They consider themselves to be well informed and acquainted about company internal CSR and in comparison to unemployed respondents, they show higher level of trust in company proclaimed CSR policies. They also show significantly higher level of doubt about consumer capabilities to influence CSR policies.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA