Naslov
Investment management in Croatian health tourism
(Upravljanje investicijama u zdravstvenom turizmu Hrvatske)

Autori
Bartoluci, Mato ; Hendija, Zvjezdana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Journal of Accounting and Management, Vol. 2, No. 1 / Belak, Vinko - Zagreb : M.A.K. GOLDEN d.o.o., 2012, 70-88

ISBN
978-953-96838-9-2

Skup
Računovodstvo i menadžment - RiM ; 12. međunarodna znanstvena i stručna konferencija

Mjesto i datum
Zagreb, Hrvatska; Split, Hrvatska, 09.06.2011. - 11.06.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
zdravstveni turizam ; razvoj ; upravljanje investicijama u zdravstvenom turizmu u Republici Hrvatskoj
(health tourism ; development ; managing investments in Croatian health tourism)

Sažetak
The starting point of this article is the perception that tourism in the Republic of Croatia belongs to leading economic activities. This thesis is supported by basic economic indicators from the last decade: the share of tourism GDP was between 14 and 21%, foreign exchange earnings from international tourism were between 6 and 7.5 billion euros, the number of people directly employed in tourism was between 82 and 91 thousand in hotel and catering, together with at least 40 thousand people employed in other areas indirectly connected with tourism. One of the most propulsive specific types of tourism at world level is health tourism whose growth continues despite the crisis and recession that have slowed down global tourism trends. The Republic of Croatia possesses both the outstanding resources and a long tradition for health tourism. However, this type of tourism has not made the most of its developmental possibilities, and is not competitive, particularly in the foreign tourism market. The goal of this analysis was to address both the investments to date and the possibilities of new investments in development of health tourism, and ultimately to provide an assessment of guidelines for further development. The basic hypothesis was that health tourism in the Republic of Croatia did not have an adequate place in previous developmental plans and strategies, so that consequently it has not developed to satisfactory level. Secondary data sources were used to confirm this hypothesis, together with the results of primary research of authors carried out within planning the investments in health-tourism centres in the period between 2002 and 2012, and with future investment plans. As for the concept of health tourism development, the authors advocate for the concept of public-private partnership. For the investments in health tourism to be efficient, they have to managed in such a way that all criteria of sustainable investment be taken into account. Desk research, comparative analysis and SWOT analysis were applied.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA